Maximum Meaning, Minimum Means

Coming soon to the Royal Albert Memorial Museum in Exeter is what promises to be a top notch exhibition of the graphic work of the great Abram Games, brought to you by the Design Museum.
Born Abram Gamse in 1914 in Whitechapel Games was a largely self taught designer. He rose to prominence as a freelance designer in the late 'thirties, and after designing a poster for the Royal Armoured Corp in 1941 (illustrated) was appointed the official war poster designer (1942-6). Not all of his over 100 designes were approved of by the establishment, and Games' socialist sympathies can be seen in some (infuriating Churchill in the process).
Games' design philosophy was "maximum meaning, minimum means".
Source
Allan Livingston and Isabella Livingston, 'Games, Abrams (1914-1996)', Oxford Dictionary of National Biography, Oxford University Press, 2004.
Design Museum, London.